"Mi crónica irá a parar a archivos polvorientos hasta que el fuego los convierta en cenizas, pues todos los soldados somos el soldado desconocido. Pero otro cronista de otro siglo escribirá otra historia que será la misma; renaceremos entonces de esas cenizas pues todos los soldados somos (...)
Diálogo de dúas voces en contraste, Vento de sal parte da procura da memoria íntima para se achegar, desde os instantes fundacionais do tempo pasado, ao presente dos acontecementos históricos colectivos. Xosé María Álvarez Cáccamo realiza o tránsito entre os textos de verbalización elíptica e (...)
provides readers with the key concepts, including: balance of trade, foreign exchange, currency valuation, free trade, protectionism, foreign investment, barriers to trade, and different economic systems
There is truth to the adage that ""you get what you negotiate."" Yet most businesspeople, experts concerning their product or service, don't take the time to learn basic negotiating skills. International Negotiating provides the foundation for successful international negotiations and describes the (...)
International Marketing Blunders is about mistakes made by companies who should have known better. As a counterpoint to exclusively studying "the correct way" or only following the patterns of successful companies, this book gives the reader the opportuniity to learn and profit from the mistakes of (...)
This book will transform your export operation into a market-driven, profit-making enterprise by teaching you to employ international marketing methods and startegies used by successful firms worldwide. International Marketing is a comprehensive primer for those new to international marketing as (...)
Does your firm possess technologyical know-how, rights to a special product, production capacity or market access, but not all four? If so, it may be a candidate for an international joint venture. This book covers the entire process from finding your partners to negotiating, establishing and (...)
International Intellectual Property Rights describes both how to protect and successfully exploit inte4llectual property rights internationally. Also included are sample forms, letters and contracts.
As barriers to trade have fallen, world commerce has soared, and along with it an interest in understanding the principles of international economics. This book provides readers with the key concepts, including: balance of trade, foreign exchange, currency valuation, free trade, protectionism, (...)
Contracts provide the formal written understanding between parties to a transaction. This book covers the need for contracts in international transactions, trade terms featuring Incoterms 2000, sample contract provisions, and recommendations for clearer language. Ten sample contracts and a legal (...)