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International Marketing Blunders 3rd

Imagen de International Marketing Blunders 3rd

Ficha

Autor:
Michael D White
Editorial:
World Trade Press
ISBN:
9781607800088
Fecha de Publicación:
2008
Formato:
PDF
pdf
Adobe Drm
Impresión permitida
Copiar/Pegar no permitido
Nº de dispositivos permitidos ilimitado
€33,43
International Marketing Blunders is about mistakes made by companies who should have known better. As a counterpoint to exclusively studying "the correct way" or only following the patterns of successful companies, this book gives the reader the opportuniity to learn and profit from the mistakes of others.
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