La globalización ha llegado cargada de múltiples incertidumbres, manifestadas en innumerables riesgos y oportunidades que se presentan e interactúan de manera imprevista, afectando simultáneamente varios frentes, que por su novedad en muchas ocasiones dejan a las organizaciones sin esquemas de (...)
Todo lo que hay que saber para cocinar bien en casa: cientos de deliciosas recetas; raciones, tiempos de cocción y consejos; preparación detallada paso a paso; con qué se sirve cada plato; fotos de los platos listos para servir; ideas creativas para aprovechar los restos.
International Intellectual Property Rights describes both how to protect and successfully exploit inte4llectual property rights internationally. Also included are sample forms, letters and contracts.
provides readers with the key concepts, including: balance of trade, foreign exchange, currency valuation, free trade, protectionism, foreign investment, barriers to trade, and different economic systems
This book will transform your export operation into a market-driven, profit-making enterprise by teaching you to employ international marketing methods and startegies used by successful firms worldwide. International Marketing is a comprehensive primer for those new to international marketing as (...)
Contracts provide the formal written understanding between parties to a transaction. This book covers the need for contracts in international transactions, trade terms featuring Incoterms 2000, sample contract provisions, and recommendations for clearer language. Ten sample contracts and a legal (...)
Does your firm possess technologyical know-how, rights to a special product, production capacity or market access, but not all four? If so, it may be a candidate for an international joint venture. This book covers the entire process from finding your partners to negotiating, establishing and (...)
International Marketing Blunders is about mistakes made by companies who should have known better. As a counterpoint to exclusively studying "the correct way" or only following the patterns of successful companies, this book gives the reader the opportuniity to learn and profit from the mistakes of (...)
There is truth to the adage that ""you get what you negotiate."" Yet most businesspeople, experts concerning their product or service, don't take the time to learn basic negotiating skills. International Negotiating provides the foundation for successful international negotiations and describes the (...)
Making money and maintaining business ethics in international trade can be a challenge. Especially in countries where corrupt officials, bribes, payoffs, baksheesh and the mordida are commonplace. Cultural questions intensify the challenge. Am I being asked for a bribe or facilitation payment?" (...)