Does your firm possess technologyical know-how, rights to a special product, production capacity or market access, but not all four? If so, it may be a candidate for an international joint venture. This book covers the entire process from finding your partners to negotiating, establishing and (...)
International Marketing Blunders is about mistakes made by companies who should have known better. As a counterpoint to exclusively studying "the correct way" or only following the patterns of successful companies, this book gives the reader the opportuniity to learn and profit from the mistakes of (...)
Making money and maintaining business ethics in international trade can be a challenge. Especially in countries where corrupt officials, bribes, payoffs, baksheesh and the mordida are commonplace. Cultural questions intensify the challenge. Am I being asked for a bribe or facilitation payment?" (...)
This book will transform your export operation into a market-driven, profit-making enterprise by teaching you to employ international marketing methods and startegies used by successful firms worldwide. International Marketing is a comprehensive primer for those new to international marketing as (...)
provides readers with the key concepts, including: balance of trade, foreign exchange, currency valuation, free trade, protectionism, foreign investment, barriers to trade, and different economic systems
Howard Philip Lovecraft no estaba a gusto en el mundo real, y decidió refugiarse en un mundo fantástico, pleno de espanto y horror. En los laberintos de su universo siempre se sintió amenazado y perseguido, sobre todo por la civilización, que no paraba de arrinconarlo. Desde esa pesadilla construyó (...)
Bosworth & Michael T Holland & John R Visgatis & Frank
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The Web has changed the game for your customers—and, therefore, for you. Now, CustomerCentricSelling, already recognized as one of the premiermethodologies for managing the buyer-sellerrelationship, helps you level the playing field soyou can reach clients when they are ready to buyand create (...)
100 PHP power solutions in one handy guideThis practical resource contains 100 ready-to-run PHP plug-ins you can use to create dynamic Web content. The book begins by showing you how to install, configure, and use a powerful web development environment. Then, each chapter in Plug-In PHP offers (...)
What s to Love: A cunning and dynamic debut from writer André Sirangelo and artist Gabriel Iumazark, The Last Broadcast takes readers into the dark corners of the world where secrets await to be revealed. Iumazark s Brazilian/Japanese-fusion indie art style brings edgy energy to every dark corner, (...)
The Eisner-nominated LIQUID CITY anthology returns with another collection of heady visions and intoxicating stories by some of Southeast Asia's most promising comics creators, as they reveal their utmost hopes, fears, dreams and desires at world's end. Editors: Sonny Liew, Joyce Sim