CustomerCentric Selling, Second Edition
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The Web has changed the game for your customers—and, therefore, for you. Now, CustomerCentricSelling, already recognized as one of the premiermethodologies for managing the buyer-sellerrelationship, helps you level the playing field soyou can reach clients when they are ready to buyand create (...)
Obras Completas Lovecraft
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Howard Philip Lovecraft no estaba a gusto en el mundo real, y decidió refugiarse en un mundo fantástico, pleno de espanto y horror. En los laberintos de su universo siempre se sintió amenazado y perseguido, sobre todo por la civilización, que no paraba de arrinconarlo. Desde esa pesadilla construyó (...)
International Business Culture 3rd
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describes how to develop cultural awareness and avoid cultural faux pas. It identifies key cultural differences, explains how to read unspoken cultural signals, and pinpoints conflicts and opportunities facing businessmen and women.
International Marketing 3rd
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This book will transform your export operation into a market-driven, profit-making enterprise by teaching you to employ international marketing methods and startegies used by successful firms worldwide. International Marketing is a comprehensive primer for those new to international marketing as (...)
International Negotiating 3rd
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There is truth to the adage that ""you get what you negotiate."" Yet most businesspeople, experts concerning their product or service, don't take the time to learn basic negotiating skills. International Negotiating provides the foundation for successful international negotiations and describes the (...)
International Business Plans 3rd
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provides readers with the key concepts, including: balance of trade, foreign exchange, currency valuation, free trade, protectionism, foreign investment, barriers to trade, and different economic systems
International Contracts 3rd
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Contracts provide the formal written understanding between parties to a transaction. This book covers the need for contracts in international transactions, trade terms featuring Incoterms 2000, sample contract provisions, and recommendations for clearer language. Ten sample contracts and a legal (...)
International Intellectual Property Rights 3rd
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International Intellectual Property Rights describes both how to protect and successfully exploit inte4llectual property rights internationally. Also included are sample forms, letters and contracts.
International Joint Ventures 3rd
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Does your firm possess technologyical know-how, rights to a special product, production capacity or market access, but not all four? If so, it may be a candidate for an international joint venture. This book covers the entire process from finding your partners to negotiating, establishing and (...)
International Marketing Blunders 3rd
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International Marketing Blunders is about mistakes made by companies who should have known better. As a counterpoint to exclusively studying "the correct way" or only following the patterns of successful companies, this book gives the reader the opportuniity to learn and profit from the mistakes of (...)