Economía y finanzas
The Customer Experience Edge: Technology and Techniques for Delivering an Enduring, Profitable and Positive Experience to Your Customers
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“This excellent book makes it quite clear that your business has to focus on customer experience for 21st-century business success. It’s more than refreshing to read the multiple case studies and well thought out approach and to hear the experienced voices of these authors. You’ve (...)
The Distance Manager: A Hands On Guide to Managing Off-Site Employees and Virtual Teams
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Global business demands and new technologies have created a virtual workplace for many companies, with employees and teams routinely collaborating from distant geographical locations on the road, from home, at client sites even on the other side of the globe. The Distance Manager provides practical (...)
The DragonSearch Online Marketing Manual
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Get noticed! Create a powerful online marketing platform that draws customers and increases profitsThere are few guarantees in business today, but here s one: If your message or product isn t easy to find online, you won t be in business very long. Whether you own a small business or plan to launch (...)
The Encyclopedia of Trading Strategies
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The Encyclopedia of Trading Strategies is for traders who want to take the next step to consistently profitable trading. The authors--themselves seasoned veterans of the futures trading arena--pinpoint the trading methods and strategies that have been shown to produce market-beating returns. Their (...)
The Essential Vince Lombardi
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Vince Lombardis views on life and leadership--inspiring and motivational--placed in A-Z format for the first timeLegendary football coach Vince Lombardi left the national spotlight more than three decades ago, but his fiery words continue to resonate in todays hard-charging business arena. The (...)
The Essential Wooden : A Lifetime of Lessons on Leaders and Leadership
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The Essential Wooden--more leadership lessons from the Wooden playbookThe Essential Wooden is the ultimate collectionof Wooden’s opinions and observationson achieving exceptional leadership in anyorganization, with 200 invaluable lessons forinspiring championship performance.Coach Wooden (...)
The Essentials of Financial Analysis
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It's easier than you think to understand the financial reports you face every day . . .The Essentials of Financial Analysis delivers a practical, in-depth survey of the key elements of financial reporting, budgeting, and analysis to help business managers with little or no background in finance (...)
The Eurodollar Futures and Options Handbook
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Eurodollar trading volume is exploding, with no end in sight tools phenomenal growth. The Eurodollar Futures and Options Handbook provides traders and investors with the complete range of current research on Eurodollar futures and options, now the most widely traded money market contracts in the (...)
The Extraordinary, Inspiring Leader
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In their bestselling work The Extraordinary Leader, performance thought leaders John Zenger and Joseph Folkman revealed the 16 key competencies that separate the top 10 percent of leaders from the rest. Since that book s publication, they and coauthor Scott Edinger discovered, through an extensive (...)
The Forex Edge: Uncover the Secret Scams and Tricks to Profit in the World's Largest Financial Market
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Much has changed since leading forex expert and educator James Dicks introduced retail investors to trading in the foreign exchange currency market. The market s daily turnover has grown considerably, and more and more traders are achieving financial success by trading currencies many thanks to (...)
The Forex Mindset: The Skills and Winning Attitude You Need for More Profitable Forex Trading
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Jared Martinez traded the forex market for a decade through the 1980s and 90s before he discovered that successful trading requires 10 percent skill and 90 percent emotional intelligence. He founded the Market Traders Institute on that underlying principle, and now MTI is the most established (...)
The Guide to Basic Cover Letter Writing
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A solid, well-written cover letter is crucial to getting a job interview. Written under the auspices of the Job and Career Information Services Committee of the Public Library Association--a group of librarians with many years of collective experience in researching and providing job assistance (...)
The Handbook of Employee Benefits: Health and Group Benefits 7/E
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The industry standard- fully updated to keep you current on Obama's healthcare reform For nearly two decades, benefits professionals have depended on The Handbook of Employee Benefits for up-to-date, authoritative answers to their healthcare questions. Covering everything from general objectives, (...)
The Handbook of Strategic Public Relations and Integrated Marketing Communications 2/E
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The second edition of the Handbook of Strategic Public Relations and Integrated Marketing Communications is very impressive in its coverage of trends, tools, industries, and challenges. Every marketer needs to have a copy. Philip Kotler, Kellogg School of Management, Northwestern University, (...)
The House that Bogle Built: How John Bogle and Vanguard Reinvented the Mutual Fund Industry
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John Bogle s journey from industrypioneer to one of itstoughest criticsArguably the greatest shareholder advocatein the history of Wall Steet, John Bogle notonly created the first index mutual fundbut has become the primary voice for change inan industry plagued by excess and complacency.Bogle (...)
The Intelligent Asset Allocator: How to Build Your Portfolio to Maximize Returns and Minimize Risk
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“Bernstein has become a guru to a peculiarly ’90s group: well-educated, Internet-powered people intent on investing well—and with minimal ‘help’ from professional Wall Street.”--Robert Barker, BusinessWeekWilliam Bernstein is one of today’s most unlikely (...)
The Leadership Lessons of the U.S. Navy SEALS
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THE NAVY SEAL WAY TO WIN IN BUSINESSLeadership and teamwork techniques of the military elite, where partnering is mandatory, and failure is never an optionAs increasing focus is placed on fully utilizing and leveraging the value of employees, managers are finding that strong team leadership can be (...)
The LSTA's Complete Credit Agreement Guide
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Loans between institutions continue to be issued and traded, and corporate lending remains a booming practice. At the core of these activities is the credit agreement--a complicated document that often acts as an obstacle even to the professionals and support personnel who work with it every day. (...)
The Masters of Private Equity and Venture Capital
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Ten Leading private investors share theirsecrets to maximum profitability