Economía y finanzas
The Customer Experience Edge: Technology and Techniques for Delivering an Enduring, Profitable and Positive Experience to Your Customers
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“This excellent book makes it quite clear that your business has to focus on customer experience for 21st-century business success. It’s more than refreshing to read the multiple case studies and well thought out approach and to hear the experienced voices of these authors. You’ve (...)
How to Get a Job on Wall Street: Proven Ways to Land a High-Paying, High-Power Job
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Sometimes it’s not about WHO you know but WHAT you know . . . even on Wall StreetSO, YOU WANT TO WORK ON WALL STREET. You’ve come to the right place. Filled with sample questions taken from actual interviews, How to Get a Job on Wall Street is like your own personal coach helping you (...)
All About Candlestick Charting
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SHED LIGHT ON PRICE MOVEMENTS WITH CANDLESTICK CHARTING!"Wayne Corbitt has introduced a wonderfully informed book on Japanese candlestick analysis ... This book should be in the library of every technical analyst who shows even the slightest interest in Japanese candlestick analysis."Gregory L. (...)
Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value
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A Groundbreaking Pricing Model for the New Business LandscapeWhy would any customer choose Brand X over Brand Y, regardless of price? In a word: Value.When customers feel they are getting good value from your product or service, they are more than happy to pay more—which is good news for you (...)
The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers
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"The social customer is your NEW customer. And if you don’t recognize it, they will be someone else’s new customer. Adam Metz presents a clear, concise game plan for attracting them, connecting with them, and keeping them. Don’t just buy this book: invest in the content. Actually, (...)
The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience
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Updated to include Steve Jobs's iPad and iPad2 launch presentations“The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences.”—Cliff (...)
Psicología del Consumidor
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INFORME ANUAL 2011
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Tu potencial emprendedor
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Este libro es una guía práctica para concebir un Proyecto emprendedor (PE) basado tanto en factores internos como externos que debe considerar al tomar decisiones. El libro maneja fundamentos teóricos básicos en diversas áreas del conocimiento, los cuales son susceptibles de ser aplicados por el (...)
Your entrepreneurial potential
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The book handles basic theoretical foundations in various areas of knowledge, which the reader can apply to begin an organization in a given moment, whichever this might be. It is important to mention that the book handles terms and concepts in a general fashion, so it will be necessary to consult (...)
What Works on Wall Street : A Guide to the Best-Performing Investment Strategies of All Time
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"A major contribution . . . on the behavior of common stocks in the United States." --Financial Analysts' JournalThe consistently bestselling What Works on Wall Street explores the investment strategies that have provided the best returns over the past 50 years--and which are the top performers (...)
Starting Out in Futures Trading
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One of the best-known futures traders explains how to trade for profit in today's global futures marketplaceLook into the bookcase of any successful futures trader, and odds are you’ll find a worn, well-used copy of Mark Powers’s Starting Out In Futures Trading. In this new (...)
The Intelligent Asset Allocator: How to Build Your Portfolio to Maximize Returns and Minimize Risk
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“Bernstein has become a guru to a peculiarly ’90s group: well-educated, Internet-powered people intent on investing well—and with minimal ‘help’ from professional Wall Street.”--Robert Barker, BusinessWeekWilliam Bernstein is one of today’s most unlikely (...)
Administración. Escuelas, proceso administrativo, áreas funcionales y desarrollo emprendedor. Primera edición
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"Este libro, de la reconocida autora Lourdes Münch, ofrece un enfoque didáctico y accesible de la administración, y lo presenta de manera que su lectura y comprensión resulta fácil y amena. Para una mejor comprensión, el texto está dividido en dos partes. La primera parte presenta los conceptos (...)
Marketing de Ciudades
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Psicología y economía
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Como trabajadores y consumidores, constantemente tomamos decisiones en casa, en la empresa, en la tienda, en los restaurantes o en los centros de ocio. ¿Las tomamos racionalmente?, ¿sería de esperar que lo hiciéramos?, ¿qué razones pueden explicar nuestro comportamiento? En definitiva, ¿qué tienen (...)
Programación matemática para la economía y la empresa
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La crítica especializada ha destacado que la profesora Belaire no sólo es un modelo de rigor conceptual, sino que cumple el fin para el que esta presentación ha sido pensada: dirigir el aprendizaje reservando al alumno una serie de importantes decisiones al explotar las secciones práctica con (...)
Mujeres y economía
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Mujeres y economía (1898) es el primer ensayo de la escritora norteamericana Charlotte Perkins Gilman (1860-1935). Prácticamente desconocida en nuestro país, dentro del ámbito anglosajón está considerada una de las figuras más relevantes de la cultura de principios del XX en relación con los (...)
El mecano macroeconómico
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Fundamentos de Economía. Primera edición
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Este libro proporciona los fundamentos teóricos y prácticos para un curso de economía. Los temas se presentan de forma clara y se explican con un lenguaje ameno y que se apega al método por competencias, el cual muestra cómo utilizar los conocimientos o competencias aprendidas en la vida cotidiana (...)
De la economía global al desarrollo local
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El enfoque local del desarrollo constituye hoy día el marco en el que se insertan políticas y estrategias económicas que contemplan el punto de vista social con una perspectiva del desarrollo sostenible a largo plazo. Desde este ámbito, el desarrollo local aborda temáticas muy diversas que exigen (...)
The Zappos Experience: 5 Principles to Inspire, Engage, and WOW
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Make every day a WOW day for your customers, your staff—and your bottom line!“In your hands is a manifesto on how Zappos completely blew away the standard of delivering a consumer-centric experience and a revolutionary company culture. Joseph helps us all understand how to achieve a (...)
First Aid for the USMLE Step 2 CS, Third Edition
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Trust the #1 selling USMLE Step 2 CS review book for the most thorough, score-boosting exam preparation possible! A Doody's Core Title for 2011! The best USMLE Step 2 CS review got just got even better! The third edition of First Aid for the USMLE Step 2 CS has been updated based on feedback from (...)
Perfect Phrases for Real Estate Agents & Brokers
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The Right Phrase for Every Situation…Every TimeIn our current real estate climate, it's more important than ever to have the right words at your fingertips. Whether you're new to the game or a seasoned seller, Perfect Phrases for Real Estate Agents and Brokers has just the right words and (...)
Crucial Conversations: Tools for Talking When Stakes Are High
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The New York Times Bestseller!Learn how to keep your cool and get the results you want when emotions flare.When stakes are high, opinions vary, and emotions run strong, you have three choices: Avoid a crucial conversation and suffer the consequences; handle the conversation badly and suffer the (...)
The Essential Wooden : A Lifetime of Lessons on Leaders and Leadership
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The Essential Wooden--more leadership lessons from the Wooden playbookThe Essential Wooden is the ultimate collectionof Wooden’s opinions and observationson achieving exceptional leadership in anyorganization, with 200 invaluable lessons forinspiring championship performance.Coach Wooden (...)
Winning the Customer: Turn Consumers into Fans and Get Them to Spend More
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Build Customer Relationships and Win Big Revenue!“Unbreakable relationships are crucial to success in business. Lou Imbriano captures what it takes to forge the kind of deep credibility that encourages consumers and clients to trust you with their hard-earned dollars. If you want to deepen (...)
The Power of foursquare: 7 Innovative Ways to Get Your Customers to Check In Wherever They Are
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Connect with Your Customers. Anytime. Anywhere.One million new users per month. Twenty-three check-ins per second. Millions of people—in every city, in every country, on every continent, and even from the Space Station—are vying to become mayors of their favorite shopping locations. (...)
Manager's Guide To Business Writing 2/E
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The number one prerequisite for effective management is effective communication-and writing is a critical part of it. Simply put, whether it s a quick e-mail or a 20-page report, your writing is a reflection of you-and people will make judgments accordingly. Manager s Guide to Business Writing, (...)
Clients, Clients, and More Clients: Create an Endless Stream of New Business with the Power of Psychology
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Convert relationships into revenue-generating business! With Clients, Clients, and More Clients, you ll learn how to capture the attention of the right connections, build loyal relationships, and influence people to hire you. Larina Kase combines the latest research from the field of psychology (...)
The Power of LEO: The Revolutionary Process for Achieving Extraordinary Results
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Outperform the competition with Subir Chowdhury s next-generation management system Nobody knows quality like Subir Chowdhury, and The Power of LEO reveals the elegant new approach he has pioneered with the world s top companies. I couldn t recommend this book more. Marshall Goldsmith, author of (...)
Product Strategy for High Technology Companies
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One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including (...)
UN MUNDO DE DESIGUALDADES
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¿Cuáles son las causas de los desequilibrios socioeconómicos del mundo y cómo corregirlos? Este libro explica, de forma clara y didáctica, las características actuales del modo de producción capitalista y analiza las relaciones entre las demandas sociales y las posibilidades de distribución de la (...)
Prácticas de Organización de empresas
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100 Errores al invertir en bolsa
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Principios de economía
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Three Commitments of Leadership: How Clarity, Stability, and Rhythm Create Great Leaders
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BE THE KIND OF LEADER PEOPLE WANT TO WORK WITH“Do you want an engaged and best efforts culture? Do you want to attract and retain the best people? If your answers to those questions are yes and yes, then I highly recommend you read and you practice The Three Commitments of (...)
Million Dollar Referrals: The Secrets to Building a Perpetual Client List to Generate a Seven-Figure Income
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Alan Weiss has taught thousands of people how to put their expertise to work through consulting, speaking, and coaching. Now, in Million Dollar Referrals, he takes it to the next level, giving you the tools to leverage relationships with current clients and grow your business exponentially. Million (...)
Understanding ETF Options: Profitable Strategies for Diversified, Low-Risk Investing
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Proven ways to increase profits while reducing risk in one of today’s fastest growing marketsFinding a safe investment in today’s markets makes looking for that needle in a haystack seem easy. With a single whale able to move a market, herds of elephants ready to stampede after it, and (...)
The Product Manager's Desk Reference
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"The Product Manager s Desk Reference is outstandingin covering the breadth of the tasks and thoughtprocesses involved in product and innovation management."-George Castellion, SSC Associates Every product manager will greatly benefit from having this reference manual in their office as they live (...)