Economía y finanzas
The Customer Experience Edge: Technology and Techniques for Delivering an Enduring, Profitable and Positive Experience to Your Customers
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“This excellent book makes it quite clear that your business has to focus on customer experience for 21st-century business success. It’s more than refreshing to read the multiple case studies and well thought out approach and to hear the experienced voices of these authors. You’ve (...)
How to Get a Job on Wall Street: Proven Ways to Land a High-Paying, High-Power Job
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Sometimes it’s not about WHO you know but WHAT you know . . . even on Wall StreetSO, YOU WANT TO WORK ON WALL STREET. You’ve come to the right place. Filled with sample questions taken from actual interviews, How to Get a Job on Wall Street is like your own personal coach helping you (...)
All About Candlestick Charting
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SHED LIGHT ON PRICE MOVEMENTS WITH CANDLESTICK CHARTING!"Wayne Corbitt has introduced a wonderfully informed book on Japanese candlestick analysis ... This book should be in the library of every technical analyst who shows even the slightest interest in Japanese candlestick analysis."Gregory L. (...)
Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value
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A Groundbreaking Pricing Model for the New Business LandscapeWhy would any customer choose Brand X over Brand Y, regardless of price? In a word: Value.When customers feel they are getting good value from your product or service, they are more than happy to pay more—which is good news for you (...)
The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers
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"The social customer is your NEW customer. And if you don’t recognize it, they will be someone else’s new customer. Adam Metz presents a clear, concise game plan for attracting them, connecting with them, and keeping them. Don’t just buy this book: invest in the content. Actually, (...)
The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience
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Updated to include Steve Jobs's iPad and iPad2 launch presentations“The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences.”—Cliff (...)
Psicología del Consumidor
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INFORME ANUAL 2011
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Tu potencial emprendedor
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Este libro es una guía práctica para concebir un Proyecto emprendedor (PE) basado tanto en factores internos como externos que debe considerar al tomar decisiones. El libro maneja fundamentos teóricos básicos en diversas áreas del conocimiento, los cuales son susceptibles de ser aplicados por el (...)
Your entrepreneurial potential
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The book handles basic theoretical foundations in various areas of knowledge, which the reader can apply to begin an organization in a given moment, whichever this might be. It is important to mention that the book handles terms and concepts in a general fashion, so it will be necessary to consult (...)