Economía y finanzas
Managers, Can You Hear Me Now? : Hard-Hitting Lessons on How to Get Real Results
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Learn from the executive who made Verizon Wireless #1 what it takes to drive results, develop people, and build careers Happy employees don't make good results; good results make happy employees. This is one of the rules that helped Denny Strigl to transform Verizon Wireless from a regional (...)
The Social Media Strategist: Build a Successful Program from the Inside Out
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Conquer the unique challenges of driving social media success within a large company From the social media director who built successful programs at both GM and IBM, The Social Media Strategist provides the tools you need to meet all the challenges of building a social media strategy in a large (...)
Entrepreneurial DNA : The Breakthrough Discovery that Aligns Your Business to Your Unique Strengths
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What s your entrepreneurial style?Bill Gates, Michael Bloomberg, and Donald Trump may all be entrepreneurs, but that s where the similarities end. From business planning to finance to marketing, experts have taught that one entrepreneurial size fits all. But it s just not true.Entrepreneurial DNA (...)
The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers
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"The social customer is your NEW customer. And if you don’t recognize it, they will be someone else’s new customer. Adam Metz presents a clear, concise game plan for attracting them, connecting with them, and keeping them. Don’t just buy this book: invest in the content. Actually, (...)
Microeconomía
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La microeconomía es una ciencia social que estudia el comportamiento humano en relación al consumo, la producción y el intercambio de bienes, servicios y activos.
Leading the High Energy Culture: What the Best CEOs Do to Create an Atmosphere Where Employees Flourish
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Praise for Leading the High-Energy Culture If you're looking for a step-by-step guide on how to become a high-energy leader, you've found it here! --Tom Croston, Vice President/General Manager of Corporate Shared Services, Gap, Inc. Whether its business, sports, or even parenting, successful (...)
The Mountain Within: Leadership Lessons and Inspiration for Your Climb to the Top
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In July 2008, global business executive Herta von Stiegel led a group of 28 multinational climbers, including seven disabled people, to the top of Mount Kilimanjaro for charity. Against incredible odds, 60 per cent of the group made it to the summit - a remarkable feat considering that typically (...)
Relentless Innovation: What Works, What Doesn't--And What That Means For Your Business
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Given today s business landscape increasing customer demand, global competition, lower trade barriers being good isn t enough. This groundbreaking guide provides the knowledge and tools you need to transform your organization from a well-run company to a relentlessly innovative company. Innovation (...)
The Old Rules of Marketing are Dead : 6 New Rules to Reinvent Your Brand and Reignite Your Business
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6 strategic principles for reinventing your products, your services and your company's futureThe digital age has completely transformed business and marketing has not kept up. From research frameworks and traditional concept development to planning to budgeting to distribution channels and media (...)
The Social Media Sales Revolution: The New Rules for Finding Customers, Building Relationships, and Closing More Sales Through Online Networking
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Cold-calling is history your future is in social media!The growth of LinkedIn, Twitter, and Facebook have revolutionized how business is done. Professionals of every type-including your prospective buyers-are migrating in droves to social media to find solutions. If you want their business, you (...)