Economía y finanzas
Microeconomía
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La microeconomía es una ciencia social que estudia el comportamiento humano en relación al consumo, la producción y el intercambio de bienes, servicios y activos.
The Zappos Experience: 5 Principles to Inspire, Engage, and WOW
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Make every day a WOW day for your customers, your staff—and your bottom line!“In your hands is a manifesto on how Zappos completely blew away the standard of delivering a consumer-centric experience and a revolutionary company culture. Joseph helps us all understand how to achieve a (...)
The Social Media Strategist: Build a Successful Program from the Inside Out
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Conquer the unique challenges of driving social media success within a large company From the social media director who built successful programs at both GM and IBM, The Social Media Strategist provides the tools you need to meet all the challenges of building a social media strategy in a large (...)
Leading the High Energy Culture: What the Best CEOs Do to Create an Atmosphere Where Employees Flourish
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Praise for Leading the High-Energy Culture If you're looking for a step-by-step guide on how to become a high-energy leader, you've found it here! --Tom Croston, Vice President/General Manager of Corporate Shared Services, Gap, Inc. Whether its business, sports, or even parenting, successful (...)
Entrepreneurial DNA : The Breakthrough Discovery that Aligns Your Business to Your Unique Strengths
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What s your entrepreneurial style?Bill Gates, Michael Bloomberg, and Donald Trump may all be entrepreneurs, but that s where the similarities end. From business planning to finance to marketing, experts have taught that one entrepreneurial size fits all. But it s just not true.Entrepreneurial DNA (...)
The Social Media Sales Revolution: The New Rules for Finding Customers, Building Relationships, and Closing More Sales Through Online Networking
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Cold-calling is history your future is in social media!The growth of LinkedIn, Twitter, and Facebook have revolutionized how business is done. Professionals of every type-including your prospective buyers-are migrating in droves to social media to find solutions. If you want their business, you (...)
The Power of foursquare: 7 Innovative Ways to Get Your Customers to Check In Wherever They Are
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Connect with Your Customers. Anytime. Anywhere.One million new users per month. Twenty-three check-ins per second. Millions of people—in every city, in every country, on every continent, and even from the Space Station—are vying to become mayors of their favorite shopping locations. (...)
Winning the Customer: Turn Consumers into Fans and Get Them to Spend More
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Build Customer Relationships and Win Big Revenue!“Unbreakable relationships are crucial to success in business. Lou Imbriano captures what it takes to forge the kind of deep credibility that encourages consumers and clients to trust you with their hard-earned dollars. If you want to deepen (...)
Financial Fitness Forever: 5 Steps to More Money, Less Risk, and More Peace of Mind
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What kind of shape is your portfolio in? No one understands what it takes to be a successful investor better than Paul Merriman. If you want to build a winning portfolio for life, this is the book to read. BILL SCHULTHEIS, author, The Coffeehouse Investor This is the ultimate strategy for (...)
Banker to the World : Leadership Lessons From the Front Lines of Global Finance
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"In more than five decades with Citi, William Bill Rhodes, the firm s former senior vice chairman and senior international officer, has worked with senior business leaders, statesmen, and strongmen and brokered immense financial deals while looking across the table at finance ministers . . . and (...)