Economía y finanzas
The Old Rules of Marketing are Dead : 6 New Rules to Reinvent Your Brand and Reignite Your Business
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6 strategic principles for reinventing your products, your services and your company's futureThe digital age has completely transformed business and marketing has not kept up. From research frameworks and traditional concept development to planning to budgeting to distribution channels and media (...)
The Mountain Within: Leadership Lessons and Inspiration for Your Climb to the Top
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In July 2008, global business executive Herta von Stiegel led a group of 28 multinational climbers, including seven disabled people, to the top of Mount Kilimanjaro for charity. Against incredible odds, 60 per cent of the group made it to the summit - a remarkable feat considering that typically (...)
Solving Employee Performance Problems: How to Spot Problems Early, Take Appropriate Action, and Bring Out the Best in Everyone
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Put every employee on the path to excellence!Solving Employee Performance Problems provides the tools you need to handle the most difficult employees—from the chronically late or distractingly dramatic to the disruptive, dishonest, or downright insubordinate.Taking a heavy-handed approach to (...)
The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers
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"The social customer is your NEW customer. And if you don’t recognize it, they will be someone else’s new customer. Adam Metz presents a clear, concise game plan for attracting them, connecting with them, and keeping them. Don’t just buy this book: invest in the content. Actually, (...)
Microeconomía
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La microeconomía es una ciencia social que estudia el comportamiento humano en relación al consumo, la producción y el intercambio de bienes, servicios y activos.
The Zappos Experience: 5 Principles to Inspire, Engage, and WOW
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Make every day a WOW day for your customers, your staff—and your bottom line!“In your hands is a manifesto on how Zappos completely blew away the standard of delivering a consumer-centric experience and a revolutionary company culture. Joseph helps us all understand how to achieve a (...)
The Social Innovation Imperative: Create Winning Products, Services, and Programs that Solve Society's Most Pressing Challenges
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In recent years, business leaders have been investing unprecedented amounts of time and money pursuing innovation to drive profits and growth. Although far from perfected, the innovation best practices they follow are by now well established. But when your expected ROI isn t measured in dollars but (...)
Big Book of Virtual Teambuilding Games: Quick, Effective Activities to Build Communication, Trust and Collaboration from Anywhere!
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Whether you re videoconferencing with team members across the world or e-mailing a colleague sitting ten feet away, the truth is evident: technology has permanently altered the way we communicate. The virtual workplace can facilitate quicker decision making and reduced overhead. But the lack of (...)
Banker to the World : Leadership Lessons From the Front Lines of Global Finance
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"In more than five decades with Citi, William Bill Rhodes, the firm s former senior vice chairman and senior international officer, has worked with senior business leaders, statesmen, and strongmen and brokered immense financial deals while looking across the table at finance ministers . . . and (...)
Flip : How to Find, Fix, and Sell Houses for Profit
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FLIP, the third book in the National Bestselling Millionaire Real Estate Series (More than 500,000 copies sold!) FLIP provides a detailed, step-by-step process to analyze each investment, identify the best improvements, accurately estimate the costs and intelligently oversee the construction. (...)