Economía y finanzas

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The Zappos Experience: 5 Principles to Inspire, Engage, and WOW

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Michelli, Joseph
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Make every day a WOW day for your customers, your staff—and your bottom line!“In your hands is a manifesto on how Zappos completely blew away the standard of delivering a consumer-centric experience and a revolutionary company culture. Joseph helps us all understand how to achieve a (...)

Managers, Can You Hear Me Now? : Hard-Hitting Lessons on How to Get Real Results

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Strigl Denny F Swiatek Frank
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Learn from the executive who made Verizon Wireless #1 what it takes to drive results, develop people, and build careers Happy employees don't make good results; good results make happy employees. This is one of the rules that helped Denny Strigl to transform Verizon Wireless from a regional (...)

The Social Media Sales Revolution: The New Rules for Finding Customers, Building Relationships, and Closing More Sales Through Online Networking

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Chase & Landy Knebl & Kevin
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Cold-calling is history your future is in social media!The growth of LinkedIn, Twitter, and Facebook have revolutionized how business is done. Professionals of every type-including your prospective buyers-are migrating in droves to social media to find solutions. If you want their business, you (...)

The Power of foursquare: 7 Innovative Ways to Get Your Customers to Check In Wherever They Are

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Gallo, Carmine
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Connect with Your Customers. Anytime. Anywhere.One million new users per month. Twenty-three check-ins per second. Millions of people—in every city, in every country, on every continent, and even from the Space Station—are vying to become mayors of their favorite shopping locations. (...)

Winning the Customer: Turn Consumers into Fans and Get Them to Spend More

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Imbriano, Lou
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Build Customer Relationships and Win Big Revenue!“Unbreakable relationships are crucial to success in business. Lou Imbriano captures what it takes to forge the kind of deep credibility that encourages consumers and clients to trust you with their hard-earned dollars. If you want to deepen (...)

Financial Fitness Forever: 5 Steps to More Money, Less Risk, and More Peace of Mind

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Merriman, Paul Buck, Richard
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What kind of shape is your portfolio in? No one understands what it takes to be a successful investor better than Paul Merriman. If you want to build a winning portfolio for life, this is the book to read. BILL SCHULTHEIS, author, The Coffeehouse   Investor This is the ultimate strategy for (...)

Solving Employee Performance Problems: How to Spot Problems Early, Take Appropriate Action, and Bring Out the Best in Everyone

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Bruce & Anne Hampel & Brenda Lamont & Erika
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Put every employee on the path to excellence!Solving Employee Performance Problems provides the tools you need to handle the most difficult employees—from the chronically late or distractingly dramatic to the disruptive, dishonest, or downright insubordinate.Taking a heavy-handed approach to (...)

Entrepreneurial DNA : The Breakthrough Discovery that Aligns Your Business to Your Unique Strengths

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Abraham & Joe
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What s your entrepreneurial style?Bill Gates, Michael Bloomberg, and Donald Trump may all be entrepreneurs, but that s where the similarities end. From business planning to finance to marketing, experts have taught that one entrepreneurial size fits all. But it s just not true.Entrepreneurial DNA (...)

The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers

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Metz, Adam
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"The social customer is your NEW customer. And if you don’t recognize it, they will be someone else’s new customer. Adam Metz presents a clear, concise game plan for attracting them, connecting with them, and keeping them. Don’t just buy this book: invest in the content. Actually, (...)

Microeconomía

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La microeconomía es una ciencia social que estudia el comportamiento humano en relación al consumo, la producción y el intercambio de bienes, servicios y activos.
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