Economía y finanzas
What Would Drucker Do Now?: Solutions to Today’s Toughest Challenges from the Father of Modern Management
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An in-depth look at today’s most pressing business issues through the eyes of Peter Drucker—the father of modern management“Channeling Peter Drucker to tackle some of this century’s most difficult topics, What Would Drucker Do Now? is a veritable treasure trove of (...)
Running the Gauntlet: Essential Business Lessons to Lead, Drive Change, and Grow Profits
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Change your ATTITUDE. Change your BUSINESS. Change your FUTURE. What s stopping you from making the changes your business needs to thrive? The most dangerous move in business is the failure to make a move at all. The history of business is filled with companies that are no more because their (...)
What Got You Here Won't Get You There in Sales: How Successful Salespeople Take it to the Next Level
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Kick your bad habits—and CLOSE MORE SALES!“I love this book, especially the importance of empathy—care enough about what you are selling to personalize its value to your customer!”—Jim Farley, VP Global Marketing, Ford Motor Company“In over 20 years of sales (...)
Uprising: How to Build a Brand--and Change the World--By Sparking Cultural Movements
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Movement marketing is changing the world. It s the new way forward for anyone trying to win customers loyalty, influence public opinion, and even change the world. In Uprising, Scott Goodson, founder and CEO of StrawberryFrog, the world s first cultural movement agency, shows how your idea or (...)
Economía
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"Este libro presenta a la economía como una ciencia seria, viva y en evolución. Su objetivo es abrir los ojos de los estudiantes hacia el pensamiento económico , y ayudarles a hacerse una idea de cómo trabaja esta disciplina y cómo se puede lograr que funcione mejor. En esta obra quise ofrecer (...)
Introducción a la contabilidad financiera
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LA ADMINISTRACIÓN PÚBLICA ENTRE DOS SIGLOS. HOMENAJE A MARIANO BAENA
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Banker to the World : Leadership Lessons From the Front Lines of Global Finance
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"In more than five decades with Citi, William Bill Rhodes, the firm s former senior vice chairman and senior international officer, has worked with senior business leaders, statesmen, and strongmen and brokered immense financial deals while looking across the table at finance ministers . . . and (...)
Flip : How to Find, Fix, and Sell Houses for Profit
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FLIP, the third book in the National Bestselling Millionaire Real Estate Series (More than 500,000 copies sold!) FLIP provides a detailed, step-by-step process to analyze each investment, identify the best improvements, accurately estimate the costs and intelligently oversee the construction. (...)
The Social Media Strategist: Build a Successful Program from the Inside Out
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Conquer the unique challenges of driving social media success within a large company From the social media director who built successful programs at both GM and IBM, The Social Media Strategist provides the tools you need to meet all the challenges of building a social media strategy in a large (...)