Economía y finanzas
What Would Drucker Do Now?: Solutions to Today’s Toughest Challenges from the Father of Modern Management
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An in-depth look at today’s most pressing business issues through the eyes of Peter Drucker—the father of modern management“Channeling Peter Drucker to tackle some of this century’s most difficult topics, What Would Drucker Do Now? is a veritable treasure trove of (...)
Uprising: How to Build a Brand--and Change the World--By Sparking Cultural Movements
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Movement marketing is changing the world. It s the new way forward for anyone trying to win customers loyalty, influence public opinion, and even change the world. In Uprising, Scott Goodson, founder and CEO of StrawberryFrog, the world s first cultural movement agency, shows how your idea or (...)
Running the Gauntlet: Essential Business Lessons to Lead, Drive Change, and Grow Profits
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Change your ATTITUDE. Change your BUSINESS. Change your FUTURE. What s stopping you from making the changes your business needs to thrive? The most dangerous move in business is the failure to make a move at all. The history of business is filled with companies that are no more because their (...)
What Got You Here Won't Get You There in Sales: How Successful Salespeople Take it to the Next Level
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Kick your bad habits—and CLOSE MORE SALES!“I love this book, especially the importance of empathy—care enough about what you are selling to personalize its value to your customer!”—Jim Farley, VP Global Marketing, Ford Motor Company“In over 20 years of sales (...)
Economía
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"Este libro presenta a la economía como una ciencia seria, viva y en evolución. Su objetivo es abrir los ojos de los estudiantes hacia el pensamiento económico , y ayudarles a hacerse una idea de cómo trabaja esta disciplina y cómo se puede lograr que funcione mejor. En esta obra quise ofrecer (...)
Introducción a la contabilidad financiera
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LA ADMINISTRACIÓN PÚBLICA ENTRE DOS SIGLOS. HOMENAJE A MARIANO BAENA
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The Social Media Sales Revolution: The New Rules for Finding Customers, Building Relationships, and Closing More Sales Through Online Networking
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Cold-calling is history your future is in social media!The growth of LinkedIn, Twitter, and Facebook have revolutionized how business is done. Professionals of every type-including your prospective buyers-are migrating in droves to social media to find solutions. If you want their business, you (...)
The Power of foursquare: 7 Innovative Ways to Get Your Customers to Check In Wherever They Are
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Connect with Your Customers. Anytime. Anywhere.One million new users per month. Twenty-three check-ins per second. Millions of people—in every city, in every country, on every continent, and even from the Space Station—are vying to become mayors of their favorite shopping locations. (...)
Winning the Customer: Turn Consumers into Fans and Get Them to Spend More
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Build Customer Relationships and Win Big Revenue!“Unbreakable relationships are crucial to success in business. Lou Imbriano captures what it takes to forge the kind of deep credibility that encourages consumers and clients to trust you with their hard-earned dollars. If you want to deepen (...)