Economía y finanzas
What Got You Here Won't Get You There in Sales: How Successful Salespeople Take it to the Next Level
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Kick your bad habits—and CLOSE MORE SALES!“I love this book, especially the importance of empathy—care enough about what you are selling to personalize its value to your customer!”—Jim Farley, VP Global Marketing, Ford Motor Company“In over 20 years of sales (...)
Running the Gauntlet: Essential Business Lessons to Lead, Drive Change, and Grow Profits
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Change your ATTITUDE. Change your BUSINESS. Change your FUTURE. What s stopping you from making the changes your business needs to thrive? The most dangerous move in business is the failure to make a move at all. The history of business is filled with companies that are no more because their (...)
Uprising: How to Build a Brand--and Change the World--By Sparking Cultural Movements
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Movement marketing is changing the world. It s the new way forward for anyone trying to win customers loyalty, influence public opinion, and even change the world. In Uprising, Scott Goodson, founder and CEO of StrawberryFrog, the world s first cultural movement agency, shows how your idea or (...)
What Would Drucker Do Now?: Solutions to Today’s Toughest Challenges from the Father of Modern Management
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An in-depth look at today’s most pressing business issues through the eyes of Peter Drucker—the father of modern management“Channeling Peter Drucker to tackle some of this century’s most difficult topics, What Would Drucker Do Now? is a veritable treasure trove of (...)
Economía
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"Este libro presenta a la economía como una ciencia seria, viva y en evolución. Su objetivo es abrir los ojos de los estudiantes hacia el pensamiento económico , y ayudarles a hacerse una idea de cómo trabaja esta disciplina y cómo se puede lograr que funcione mejor. En esta obra quise ofrecer (...)
Introducción a la contabilidad financiera
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LA ADMINISTRACIÓN PÚBLICA ENTRE DOS SIGLOS. HOMENAJE A MARIANO BAENA
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The Zappos Experience: 5 Principles to Inspire, Engage, and WOW
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Make every day a WOW day for your customers, your staff—and your bottom line!“In your hands is a manifesto on how Zappos completely blew away the standard of delivering a consumer-centric experience and a revolutionary company culture. Joseph helps us all understand how to achieve a (...)
The Old Rules of Marketing are Dead : 6 New Rules to Reinvent Your Brand and Reignite Your Business
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6 strategic principles for reinventing your products, your services and your company's futureThe digital age has completely transformed business and marketing has not kept up. From research frameworks and traditional concept development to planning to budgeting to distribution channels and media (...)
The Mountain Within: Leadership Lessons and Inspiration for Your Climb to the Top
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In July 2008, global business executive Herta von Stiegel led a group of 28 multinational climbers, including seven disabled people, to the top of Mount Kilimanjaro for charity. Against incredible odds, 60 per cent of the group made it to the summit - a remarkable feat considering that typically (...)