Economía y finanzas
The Bond Book, Third Edition : Everything Investors Need to Know About Treasuries, Municipals, GNMAs, Corporates, Zeros, Bond Funds, Money Market Funds, and More
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The bestselling guide updated to meet therenewed public interest in bondsThis new edition of The Bond Book will attract thelegions of investors fleeing the stock market in searchof safer ground. The financial crisis of 2008 causedmajor disruptions to every sector of the bond market,but Treasuries (...)
LEADERSHIP : Essential Selections on Power, Authority, and Influence
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"Bravo to Barbara Kellerman! Building upon a lifetime of scholarship and upon a popular course she has created at Harvard, Kellerman brings between the covers of a single volume the worlds classic literature on leadership. Every thoughtful leader will find deep, rich rewards here." -- David Gergen, (...)
Risk From the CEO and Board Perspective: What All Managers Need to Know About Growth in a Turbulent World : What All Managers Need to Know About Growth in a Turbulent World
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What all managers need to know about growth in a turbulent worldEspecially in these turbulent times, good risk management is about exploiting opportunities for growth while protecting value already created. To do this, corporate leaders must, first and foremost, learn to manage the chain of cause (...)
Toyota Culture: The Heart and Soul of the Toyota Way
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Winner of the Shingo Prize for Research and Professional Publication, 2009The international bestseller The Toyota Way explained the company's success by introducing a revolutionary 4P model for organizational excellence-Philosophy, People, Process, and Problem Solving. Now, in Toyota Culture, (...)
The McKinsey Way
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"If more business books were as useful, concise, and just plain fun to read as THE MCKINSEY WAY, the business world would be a better place." --Julie Bick, best-selling author of ALL I REALLY NEED TO KNOW IN BUSINESS I LEARNED AT MICROSOFT."Enlivened by witty anecdotes, THE MCKINSEY (...)
Unlock Behavior, Unleash Profits: Developing Leadership Behavior That Drives Profitability in Your Organization
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This book gives away tools and methods used by the largest behaviorally based management consulting firm in the world-CLG (www.clg.com). It is filled with client stories, case studies, testimonials, and-most importantly-the secrets to what has led to personal and organizational transformations in (...)
eMarketing Strategies for the Complex Sale
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Turn prospects into buyers with apowerful emarketing strategy! Albee shows how smart business-to-business marketers learnabout buyers, tell a story, and greatly influence the B2B lead-to-saleprocess. This is your guide for Web marketing success. David Meerman Scott, bestselling author ofThe New (...)
Investing the Templeton Way: The Market-Beating Strategies of Value Investing's Legendary Bargain Hunter
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“To buy when others are despondently selling and to sell when others are avidly buying requires the greatest fortitude and pays the greatest ultimate rewards.”-Sir John TempletonCalled the “greatest stock picker of the century” by Money magazine, legendary fund manager Sir (...)
Problemas y prácticas sobre los mercados financieros
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El sistema financiero está integrado por un conjunto amplio de mercados e instituciones cuya función esencial es alcanzar la mayor eficiencia en el proceso de canalización del ahorro hacia la inversión. En los primeros capítulos se plantean y resuelven problemas y cuestiones relativas a los (...)
Dirección de personas
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La globalización, el cambio de compañías de unos sectores a otros, los nuevos materiales y el creciente desarrollo tecnológico están provocando que las empresas desarrollen su actividad en un entorno globalizado, tormentoso e inestable, donde es preciso cambiar la forma de trabajar y de dirigir. (...)