Economía y finanzas
To the Cloud: Cloud Powering an Enterprise
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This invaluable guide addresses the Why, What, and How of enterprise cloud adoption, leveraging a clear framework and proven best practices from Microsoft's own experience. Great book. What s particularly impressive is the outline of steps Microsoft itself is taking in its move to the cloud. Do as (...)
Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands
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Create innovative, game-changing products with high-performance Product Management A must-read for all business leaders driving their organizations to develop winning products and solutions. The book s insight and thought-provoking scenarios help crystallize actions needed to achieve growth and (...)
Find Your Next: Using the Business Genome Approach to Find Your Company s Next Competitive Edge
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THE NEXT BIG THING IN BUSINESS INNOVATION FROM THE NEXT GENERATION S BRAND WHISPERER What can an oil company (Pennzoil) learn from a great place to hang out (Starbucks) to create a new customer experience (Jiffy Lube)? If you re a manager, an executive, or an entrepreneur, you understand that your (...)
Breaking Away : How Great Leaders Create Innovation that Drives Sustainable Growth--and Why Others Fail
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The blueprint for achieving growth and driving shareholder value by embedding support for innovation into every facet of your business Breaking Away is one of the first books to bridge the gap between leadership and innovation by revealing what it takes to create both breakthrough ideas and the (...)
The Intelligent Asset Allocator: How to Build Your Portfolio to Maximize Returns and Minimize Risk
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“Bernstein has become a guru to a peculiarly ’90s group: well-educated, Internet-powered people intent on investing well—and with minimal ‘help’ from professional Wall Street.”--Robert Barker, BusinessWeekWilliam Bernstein is one of today’s most unlikely (...)
Escaping the Price-Driven Sale: How World Class Sellers Create Extraordinary Profit
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From the creators of SPIN Selling®--a groundbreaking strategy for selling at a premium priceevery time.Do you frequently discount to win business? Do your customers ignore the differentiators you believe you bring to the marketplace? Does your brand seem to matter less tocustomers today?Great (...)
Starting Out in Futures Trading
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One of the best-known futures traders explains how to trade for profit in today's global futures marketplaceLook into the bookcase of any successful futures trader, and odds are you’ll find a worn, well-used copy of Mark Powers’s Starting Out In Futures Trading. In this new (...)
Leadership in Asia : Challenges, Opportunities, and Strategies From Top Global Leaders
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AN INSIDE LOOK AT THE STRATEGIES USED TO BUILD LEADERSHIP IN ASIABestselling author of Results-Based Leadership In Leadership in Asia, BusinessWeeks number one Management Educator, Dave Ulrich, brings together a powerhouse team of contributors to provide a conciseguidebook to cutting-edge trends in (...)
Gemba Kaizen: A Commonsense, Low-Cost Approach to Management
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When it comes to making your business more profitable and successful, don't look to re-engineering for answers. A better way is to apply the concept of kaizen, which mean making simple, common-sense improvements and refinements to critical business processes.The result: greater productivity, (...)
Cómo gestionar las ciudades del siglo XXI
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Esboza una nueva gestión urbana que va más allá del diseño y la construcción de sus edificios e infraestructuras. Marca la trayectoria a seguir para conseguir una mayor eficacia en los nuevos servicios en las ciudades.