Economía y finanzas
The Customer Experience Edge: Technology and Techniques for Delivering an Enduring, Profitable and Positive Experience to Your Customers
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“This excellent book makes it quite clear that your business has to focus on customer experience for 21st-century business success. It’s more than refreshing to read the multiple case studies and well thought out approach and to hear the experienced voices of these authors. You’ve (...)
Good Products, Bad Products: Essential Elements to Achieving Superior Quality
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What is the secret behind every successful product? Why are people willing to pay more for a BMW than a Chevrolet? How could Apple iPhones represent only 4% of the world s cell phone market in 2011 but take in 50% of the profits? The answer is quality.In this provocative new book, bestselling (...)
Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirit Throughout Your Company
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Beat the competition with INTERNAL INNOVATIONIf 3M s corporate leadership hadn t given researcher Art Fry a creative outlet, the world would never have seen the Post-it Note . . .Corporate entrepreneurs, intrapreneurs, mavericks. No matter what name they go by, these innovators are the pioneering (...)
Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands
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Create innovative, game-changing products with high-performance Product Management A must-read for all business leaders driving their organizations to develop winning products and solutions. The book s insight and thought-provoking scenarios help crystallize actions needed to achieve growth and (...)
Escaping the Price-Driven Sale: How World Class Sellers Create Extraordinary Profit
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From the creators of SPIN Selling®--a groundbreaking strategy for selling at a premium priceevery time.Do you frequently discount to win business? Do your customers ignore the differentiators you believe you bring to the marketplace? Does your brand seem to matter less tocustomers today?Great (...)
Leadership in Asia : Challenges, Opportunities, and Strategies From Top Global Leaders
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AN INSIDE LOOK AT THE STRATEGIES USED TO BUILD LEADERSHIP IN ASIABestselling author of Results-Based Leadership In Leadership in Asia, BusinessWeeks number one Management Educator, Dave Ulrich, brings together a powerhouse team of contributors to provide a conciseguidebook to cutting-edge trends in (...)
Starting Out in Futures Trading
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One of the best-known futures traders explains how to trade for profit in today's global futures marketplaceLook into the bookcase of any successful futures trader, and odds are you’ll find a worn, well-used copy of Mark Powers’s Starting Out In Futures Trading. In this new (...)
Gemba Kaizen: A Commonsense, Low-Cost Approach to Management
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When it comes to making your business more profitable and successful, don't look to re-engineering for answers. A better way is to apply the concept of kaizen, which mean making simple, common-sense improvements and refinements to critical business processes.The result: greater productivity, (...)
The Intelligent Asset Allocator: How to Build Your Portfolio to Maximize Returns and Minimize Risk
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“Bernstein has become a guru to a peculiarly ’90s group: well-educated, Internet-powered people intent on investing well—and with minimal ‘help’ from professional Wall Street.”--Robert Barker, BusinessWeekWilliam Bernstein is one of today’s most unlikely (...)
Cómo gestionar las ciudades del siglo XXI
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Esboza una nueva gestión urbana que va más allá del diseño y la construcción de sus edificios e infraestructuras. Marca la trayectoria a seguir para conseguir una mayor eficacia en los nuevos servicios en las ciudades.