Economía y finanzas
El negocio es el conocimiento
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La presente obra es innovadora porque presenta un modelo propio, contrastado y modificado. Para gestionar el conocimiento valioso: el Modelo Integrado-Situacional (MIS). Este se distingue por adaptar sus componentes y su arquitectura al entorno particular de cada empresa y por armonizar las (...)
Conversations That Win the Complex Sale : Using Power Messaging to Create More Opportunities, Differentiate your Solutions, and Close More Deals
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A groundbreaking twist on a proven technique that guarantees more salesEveryone loves a good story, especially when it s about . . . them. In Power Messaging Sales Solution, sales guru Tim Riesterer provides a proven new methodology for engaging your client through compelling storytelling to (...)
Reputation Rules: Strategies for Building Your Company´s Most valuable Asset
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Leverage your company s mostimportant asset! Diermeier draws on extensive research and illustrates these insights with rich case studiesfrom a variety of industries. He shows how to integrate reputation management deeply intothe culture and structure of companies. I expect Reputation Rules to set (...)
Saving Capitalism From Short-Termism: How to Build Long-Term Value and Take Back Our Financial Future
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PRAISE FOR SAVING CAPITALISM FROM SHORT TERMISM“As Rappaport keeps on speaking out for the realities surrounding investment and speculation, our society will profit as it builds on his keen insights.”—from the Foreword by John C. Bogle, founder of the Vanguard Group“Al (...)
Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands
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Create innovative, game-changing products with high-performance Product Management A must-read for all business leaders driving their organizations to develop winning products and solutions. The book s insight and thought-provoking scenarios help crystallize actions needed to achieve growth and (...)
To the Cloud: Cloud Powering an Enterprise
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This invaluable guide addresses the Why, What, and How of enterprise cloud adoption, leveraging a clear framework and proven best practices from Microsoft's own experience. Great book. What s particularly impressive is the outline of steps Microsoft itself is taking in its move to the cloud. Do as (...)
The Forex Edge: Uncover the Secret Scams and Tricks to Profit in the World's Largest Financial Market
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Much has changed since leading forex expert and educator James Dicks introduced retail investors to trading in the foreign exchange currency market. The market s daily turnover has grown considerably, and more and more traders are achieving financial success by trading currencies many thanks to (...)
Good Products, Bad Products: Essential Elements to Achieving Superior Quality
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What is the secret behind every successful product? Why are people willing to pay more for a BMW than a Chevrolet? How could Apple iPhones represent only 4% of the world s cell phone market in 2011 but take in 50% of the profits? The answer is quality.In this provocative new book, bestselling (...)
The Customer Experience Edge: Technology and Techniques for Delivering an Enduring, Profitable and Positive Experience to Your Customers
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“This excellent book makes it quite clear that your business has to focus on customer experience for 21st-century business success. It’s more than refreshing to read the multiple case studies and well thought out approach and to hear the experienced voices of these authors. You’ve (...)
The Toyota Way to Lean Leadership: Achieving and Sustaining Excellence through Leadership Development
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The Missing Link to Toyota-Style Success LEAN LEADERSHIP This great book reveals the secret ingredient to lean success: lean leadership. Not only is it a pleasure to read, but it is also deep and enlightening. This book is an absolute must-read for anyone interested in lean: it s both an eye (...)