Economía y finanzas
El negocio es el conocimiento
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La presente obra es innovadora porque presenta un modelo propio, contrastado y modificado. Para gestionar el conocimiento valioso: el Modelo Integrado-Situacional (MIS). Este se distingue por adaptar sus componentes y su arquitectura al entorno particular de cada empresa y por armonizar las (...)
To the Cloud: Cloud Powering an Enterprise
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This invaluable guide addresses the Why, What, and How of enterprise cloud adoption, leveraging a clear framework and proven best practices from Microsoft's own experience. Great book. What s particularly impressive is the outline of steps Microsoft itself is taking in its move to the cloud. Do as (...)
The Forex Edge: Uncover the Secret Scams and Tricks to Profit in the World's Largest Financial Market
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Much has changed since leading forex expert and educator James Dicks introduced retail investors to trading in the foreign exchange currency market. The market s daily turnover has grown considerably, and more and more traders are achieving financial success by trading currencies many thanks to (...)
The Customer Experience Edge: Technology and Techniques for Delivering an Enduring, Profitable and Positive Experience to Your Customers
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“This excellent book makes it quite clear that your business has to focus on customer experience for 21st-century business success. It’s more than refreshing to read the multiple case studies and well thought out approach and to hear the experienced voices of these authors. You’ve (...)
Good Products, Bad Products: Essential Elements to Achieving Superior Quality
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What is the secret behind every successful product? Why are people willing to pay more for a BMW than a Chevrolet? How could Apple iPhones represent only 4% of the world s cell phone market in 2011 but take in 50% of the profits? The answer is quality.In this provocative new book, bestselling (...)
The Toyota Way to Lean Leadership: Achieving and Sustaining Excellence through Leadership Development
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The Missing Link to Toyota-Style Success LEAN LEADERSHIP This great book reveals the secret ingredient to lean success: lean leadership. Not only is it a pleasure to read, but it is also deep and enlightening. This book is an absolute must-read for anyone interested in lean: it s both an eye (...)
Capturing New Markets: How Smart Companies Create Opportunities Others Don t
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Create and dominate new markets to escape commoditization and spur business growth!New markets are your best shot at growth, but to win them you ll need the right toolkit. Drawing on dozens of industry interviews, in-the-trenches personal experience, and extensive research, this book lays out how (...)
Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirit Throughout Your Company
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Beat the competition with INTERNAL INNOVATIONIf 3M s corporate leadership hadn t given researcher Art Fry a creative outlet, the world would never have seen the Post-it Note . . .Corporate entrepreneurs, intrapreneurs, mavericks. No matter what name they go by, these innovators are the pioneering (...)
Conversations That Win the Complex Sale : Using Power Messaging to Create More Opportunities, Differentiate your Solutions, and Close More Deals
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A groundbreaking twist on a proven technique that guarantees more salesEveryone loves a good story, especially when it s about . . . them. In Power Messaging Sales Solution, sales guru Tim Riesterer provides a proven new methodology for engaging your client through compelling storytelling to (...)
Reputation Rules: Strategies for Building Your Company´s Most valuable Asset
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Leverage your company s mostimportant asset! Diermeier draws on extensive research and illustrates these insights with rich case studiesfrom a variety of industries. He shows how to integrate reputation management deeply intothe culture and structure of companies. I expect Reputation Rules to set (...)