Economía y finanzas
Cómprame y ¡Vende¡
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Cómprame y ¡Vende! es el primer libro de Business&Marketing, la esperada colección de libros escritos por profesionales de la empresa, el marketing y la comunicación. No existe una colección de estas características. Una cuidada selección de obras que recogen la experiencia y conocimientos (...)
The Art of M&A, Fourth Edition: Special Issues for M&A in Public Companies
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This chapter is from The Art of M&A, Fourth Edition, which, since its original publication, has been the definitive source of information for authoritative guidance on all aspects of mergers and acquisitions. This book provides clear, in-depth answers and explanations on everything from the SEC (...)
The Art of M&A, Fourth Edition: Valuation and Pricing
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This chapter is from The Art of M&A, Fourth Edition, which, since its original publication, has been the definitive source of information for authoritative guidance on all aspects of mergers and acquisitions. This book provides clear, in-depth answers and explanations on everything from the SEC (...)
The Art of M&A, Fourth Edition: Planning and Finding
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This chapter is from The Art of M&A, Fourth Edition, which, since its original publication, has been the definitive source of information for authoritative guidance on all aspects of mergers and acquisitions. This book provides clear, in-depth answers and explanations on everything from the SEC (...)
The Art of M&A, Fourth Edition: Postmerger Integration and Divestitures
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This chapter is from The Art of M&A, Fourth Edition, which, since its original publication, has been the definitive source of information for authoritative guidance on all aspects of mergers and acquisitions. This book provides clear, in-depth answers and explanations on everything from the SEC (...)
La buena empresa
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La buena empresa es la empresa reputada.La crisis ha deteriorado la confianza en las empresas por lo que la buena empresa ha de recuperarla mediante un compromiso fehaciente con sus stakehordels. Este compromiso constituye la evolución de esa nueva racionalidad empresarial, basada en la ética y (...)
El plan de Marketing Digital
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El plan de marketing actual es digital, pero exige el uso combinado de herramientas on y offline. Así nace Blended Marketing, concepto que integra las nuevas posibilidades del marketing digital con los formatos y medios tradicionales, combinación que refuerza los valores de marca. Aunque son (...)
The Art of M&A, Fourth Edition: Closing
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This chapter is from The Art of M&A, Fourth Edition, which, since its original publication, has been the definitive source of information for authoritative guidance on all aspects of mergers and acquisitions. This book provides clear, in-depth answers and explanations on everything from the SEC (...)
The Art of M&A, Fourth Edition: Structuring Transactions: General, Tax, and Accounting Considerations
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This chapter is from The Art of M&A, Fourth Edition, which, since its original publication, has been the definitive source of information for authoritative guidance on all aspects of mergers and acquisitions. This book provides clear, in-depth answers and explanations on everything from the SEC (...)
The Art of M&A, Fourth Edition: The Art of Financing and Refinancing
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This chapter is from The Art of M&A, Fourth Edition, which, since its original publication, has been the definitive source of information for authoritative guidance on all aspects of mergers and acquisitions. This book provides clear, in-depth answers and explanations on everything from the SEC (...)