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Macroeconomía

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Abel & Andrew B Bernanke & Ben S
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Marketing turístico 5e

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Philip Kotler
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El libro texto está estructurado en 4 partes:I.- Introducción general al marketing turísticoII.- Comportamiento del consumidorIII.- Estrategias de promoción y distribuciónIV.- Últimas tendencias en marketing electrónico y planificación para el futuroCada capítulo comienza con un caso real que (...)

Las Revoluciones de 1848

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Marx, Carlos; Engels, Federico
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Testigos excepcionales de su tiempo, Marx y Engels fueron periodistas natos. Sabían crear un estilo periodístico incisivo, culto y antisolemne, cuyo sarcasmo solía ser prácticamente demoledor para aquello o aquellos que eran objeto de sus críticas. Su realismo político en el análisis de los hechos (...)

First Aid for the USMLE Step 2 CS, Third Edition

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Le, Tao Bhushan, Vikas Shahin, Fadi Abu Sheikh-Ali, Mae VV.AA.
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Trust the #1 selling USMLE Step 2 CS review book for the most thorough, score-boosting exam preparation possible! A Doody's Core Title for 2011! The best USMLE Step 2 CS review got just got even better! The third edition of First Aid for the USMLE Step 2 CS has been updated based on feedback from (...)

The Product Managers Handbook, 3E

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Gorchels Linda
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Revised and updated techniques to achieve top performance in product management The Product Manager's Handbook takes the mystery out of this field by detailing how to integrate aspects from production and coordination to value maximization into a cohesive whole, while examining key international (...)

Supply Chain Strategy

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Frazelle, Edward
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This book provides high-tech and high-touch logistics solutions for supply chain challenges. In today's fast-paced and customer-oriented business environment, superior supply chain performance is a prerequisite to getting and staying competitive. "Supply Chain Strategy" is based on world-class (...)

Bollinger on Bollinger Bands

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Bollinger, John
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John Bollinger is a giant in today s trading community. His Bollinger Bands sharpen the sensitivity of fixed indicators, allowing them to more precisely reflect a market s volatility. By more accurately indicating the existing market environment, they are seen by many as today s standard and most (...)

Understanding LEAPS: Using the Most Effective Options Strategies for Maximum Advantage

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Allaire
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Long-term Equity AnticiPation Securities (LEAPS) were first introduced by the Chicago Board Options Exchange (CBOE) in late 1990. Since then, trading in LEAPS has grown substantially, both in terms of contract scope and trading volume. In its first year of trading, LEAPS had a volume of 625,000. By (...)

Product Strategy for High Technology Companies

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McGrath, Michael
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One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including (...)

THE MCGRAW-HILL GUIDE TO THE PMP EXAM

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Lewis James P Dudley Robert Jerram Paul
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The PMI certification is the gold standard in the PM industry. PMI currently reports that they are certifying 2000 people a month and have been certifying at this pace for 2 years now. PMI expects that number to continue growing, especially in Asia, where project management is experiencing (...)
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