Economía y finanzas
Conversations That Win the Complex Sale : Using Power Messaging to Create More Opportunities, Differentiate your Solutions, and Close More Deals
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A groundbreaking twist on a proven technique that guarantees more salesEveryone loves a good story, especially when it s about . . . them. In Power Messaging Sales Solution, sales guru Tim Riesterer provides a proven new methodology for engaging your client through compelling storytelling to (...)
Reputation Rules: Strategies for Building Your Company´s Most valuable Asset
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Leverage your company s mostimportant asset! Diermeier draws on extensive research and illustrates these insights with rich case studiesfrom a variety of industries. He shows how to integrate reputation management deeply intothe culture and structure of companies. I expect Reputation Rules to set (...)
Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands
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Create innovative, game-changing products with high-performance Product Management A must-read for all business leaders driving their organizations to develop winning products and solutions. The book s insight and thought-provoking scenarios help crystallize actions needed to achieve growth and (...)
Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirit Throughout Your Company
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Beat the competition with INTERNAL INNOVATIONIf 3M s corporate leadership hadn t given researcher Art Fry a creative outlet, the world would never have seen the Post-it Note . . .Corporate entrepreneurs, intrapreneurs, mavericks. No matter what name they go by, these innovators are the pioneering (...)
To the Cloud: Cloud Powering an Enterprise
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This invaluable guide addresses the Why, What, and How of enterprise cloud adoption, leveraging a clear framework and proven best practices from Microsoft's own experience. Great book. What s particularly impressive is the outline of steps Microsoft itself is taking in its move to the cloud. Do as (...)
The Customer Experience Edge: Technology and Techniques for Delivering an Enduring, Profitable and Positive Experience to Your Customers
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“This excellent book makes it quite clear that your business has to focus on customer experience for 21st-century business success. It’s more than refreshing to read the multiple case studies and well thought out approach and to hear the experienced voices of these authors. You’ve (...)
Good Products, Bad Products: Essential Elements to Achieving Superior Quality
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What is the secret behind every successful product? Why are people willing to pay more for a BMW than a Chevrolet? How could Apple iPhones represent only 4% of the world s cell phone market in 2011 but take in 50% of the profits? The answer is quality.In this provocative new book, bestselling (...)
El negocio es el conocimiento
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La presente obra es innovadora porque presenta un modelo propio, contrastado y modificado. Para gestionar el conocimiento valioso: el Modelo Integrado-Situacional (MIS). Este se distingue por adaptar sus componentes y su arquitectura al entorno particular de cada empresa y por armonizar las (...)
Gestión de recursos humanos: del análisis teórico a la solución práctica
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Economía de la Unión Europea
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