Economía y finanzas

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The Intelligent Asset Allocator: How to Build Your Portfolio to Maximize Returns and Minimize Risk

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Bernstein, William
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“Bernstein has become a guru to a peculiarly ’90s group: well-educated, Internet-powered people intent on investing well—and with minimal ‘help’ from professional Wall Street.”--Robert Barker, BusinessWeekWilliam Bernstein is one of today’s most unlikely (...)

Gemba Kaizen: A Commonsense, Low-Cost Approach to Management

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Imai, Masaaki
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When it comes to making your business more profitable and successful, don't look to re-engineering for answers. A better way is to apply the concept of kaizen, which mean making simple, common-sense improvements and refinements to critical business processes.The result: greater productivity, (...)

Escaping the Price-Driven Sale: How World Class Sellers Create Extraordinary Profit

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Snyder, Tom Kearns, Kevin VV.AA.
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From the creators of SPIN Selling®--a groundbreaking strategy for selling at a premium priceevery time.Do you frequently discount to win business? Do your customers ignore the differentiators you believe you bring to the marketplace? Does your brand seem to matter less tocustomers today?Great (...)

Leadership in Asia : Challenges, Opportunities, and Strategies From Top Global Leaders

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Ulrich Dave
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AN INSIDE LOOK AT THE STRATEGIES USED TO BUILD LEADERSHIP IN ASIABestselling author of Results-Based Leadership In Leadership in Asia, BusinessWeeks number one Management Educator, Dave Ulrich, brings together a powerhouse team of contributors to provide a conciseguidebook to cutting-edge trends in (...)

To the Cloud: Cloud Powering an Enterprise

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Raj, Biyani Dave, Salil
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This invaluable guide addresses the Why, What, and How of enterprise cloud adoption, leveraging a clear framework and proven best practices from Microsoft's own experience. Great book. What s particularly impressive is the outline of steps Microsoft itself is taking in its move to the cloud. Do as (...)

The Customer Experience Edge: Technology and Techniques for Delivering an Enduring, Profitable and Positive Experience to Your Customers

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Soudagar, Reza Iyer, Vinay Hildebrand, Volker VV.AA.
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“This excellent book makes it quite clear that your business has to focus on customer experience for 21st-century business success. It’s more than refreshing to read the multiple case studies and well thought out approach and to hear the experienced voices of these authors. You’ve (...)

Saving Capitalism From Short-Termism: How to Build Long-Term Value and Take Back Our Financial Future

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Rappaport, Alfred Bogle, John C.
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PRAISE FOR SAVING CAPITALISM FROM SHORT TERMISM“As Rappaport keeps on speaking out for the realities surrounding investment and speculation, our society will profit as it builds on his keen insights.”—from the Foreword by John C. Bogle, founder of the Vanguard Group“Al (...)

Conversations That Win the Complex Sale : Using Power Messaging to Create More Opportunities, Differentiate your Solutions, and Close More Deals

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Peterson Erik Riesterer Timothy
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A groundbreaking twist on a proven technique that guarantees more salesEveryone loves a good story, especially when it s about . . . them. In Power Messaging Sales Solution, sales guru Tim Riesterer provides a proven new methodology for engaging your client through compelling storytelling to (...)

Reputation Rules: Strategies for Building Your Company´s Most valuable Asset

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Diermeier & Daniel
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Leverage your company s mostimportant asset! Diermeier draws on extensive research and illustrates these insights with rich case studiesfrom a variety of industries. He shows how to integrate reputation management deeply intothe culture and structure of companies. I expect Reputation Rules to set (...)

Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands

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Haines, Steven
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Create innovative, game-changing products with high-performance Product Management A must-read for all business leaders driving their organizations to develop winning products and solutions. The book s insight and thought-provoking scenarios help crystallize actions needed to achieve growth and (...)
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