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Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value
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A Groundbreaking Pricing Model for the New Business LandscapeWhy would any customer choose Brand X over Brand Y, regardless of price? In a word: Value.When customers feel they are getting good value from your product or service, they are more than happy to pay more—which is good news for you (...)
The Official Guide to the GRE revised General Test
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Get expert advice on the GRE revised General Test from thetest makers themselves!Get ready for the new test debuting in August 2011! The Official Guide to the GRE revised General Test with CD-ROM comes straight from Educational Testing Service (ETS)--the people who make the test. Filled withvital (...)
The Forex Mindset: The Skills and Winning Attitude You Need for More Profitable Forex Trading
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Jared Martinez traded the forex market for a decade through the 1980s and 90s before he discovered that successful trading requires 10 percent skill and 90 percent emotional intelligence. He founded the Market Traders Institute on that underlying principle, and now MTI is the most established (...)
Tail Risk Killers: How Math, Indeterminacy, and Hubris Distort Markets
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An engrossing, fast-paced, terrific read for anyone interested in the financial imbalances due to too much reliance on math and too little respect for indeterminacy.
Drucker s Lost Art of Management : Peter Drucker s Timeless Vision for Building Effective Organizations
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A framework for improving managerial effectiveness based on the timeless principles of Peter DruckerPeter Drucker believed that management, at its core, is a liberal art that it is inherently a human activity and, as such, must be informed by the disciplines that affect human character development, (...)
Effective MySQL Optimizing SQL Statements
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The Essential Guide to SQL Statement OptimizationWritten by Oracle ACE Director and MySQL expert Ronald Bradford, Effective MySQL: Optimizing SQL Statements is filled with detailed explanations and practical examples that can be applied immediately to improve database and application performances. (...)
Understanding ETF Options: Profitable Strategies for Diversified, Low-Risk Investing
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Proven ways to increase profits while reducing risk in one of today’s fastest growing marketsFinding a safe investment in today’s markets makes looking for that needle in a haystack seem easy. With a single whale able to move a market, herds of elephants ready to stampede after it, and (...)
McGraw-Hill's EMT-Paramedic, Second Edition
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"Everything you need for success on the EMT-Paramedic exam in one complete streamlined review!If you want to score high on the EMT-Paramedic exam, you need McGraw-Hill s EMT-Paramedic. This essential review helps you think through pre-hospital medicine while covering the most critical information. (...)
Deemer on Technical Analysis: Expert Insights on Timing the Market and Profiting in the Long Run
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Build profits even in the worst of times with the methods of a Technical Analysis legend Deemer on Technical Analysis will become an instant investment book classic. Douglas A. Kass, Seabreeze Partners Management, Inc. Serving on the front lines of this investment discipline for the past 40 (...)
The Trading Book: A Complete Solution to Mastering Technical Systems and Trading Psychology
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THE SMARTEST TRADES.THE HOTTEST MARKETS.THE ONLY BOOK YOU NEED.You don t have to be a professional trader to win big in the stock market. That s what Anne-Marie Baiynd learned when she changed her career from neuroscience researcher to full-time momentum trader. Now, with her popular website and (...)